There is a sport for everyone

  • Removing barriers to sport participation especially for those with a physical disability continued to be a priority for Sport Nova Scotia.
  • Sport Nova Scotia leveraged social media including Facebook, Twitter and YouTube to promote parasport around the province.
  • Building a network of contacts for persons with disabilities was a critical part of bringing more parasport opportunities to communities.
  • New communication tools and resources such as newsletters and webpages were created to promote parasport programs.
  • Connections and relationships were fostered with Nova Scotia Rehab Hospital, IWK Recreation Therapy department, the Canadian Paralympic Committee Summit and the NSCC Recreation Therapy department.
  • Sport Nova Scotia strengthened existing parasport programs and worked with our members to develop new programs such as Adaptive CrossFit, Para Snowboarding, Para Nordic, Powerchair Soccer, and Para Badminton.

Through our PSO Administrative Coordinator program and our Community Coordinator program we have a direct impact at the grassroots level across the province.

Our PSO Administrative Coordinator program continued to be a vital part of building sport across the province; whether it is acquiring new sources of funding for a PSO or working to implement new programs, this initiative is changing the face of sport in Nova Scotia. For example,

  • Row NS hired a Para-Rowing Recuitment Coordinator and supported new coaching initiatives.
  • Snowboard NS hosted an international FIS race for the first time since 2011, reaffirming the organization’s ability to host major events.
  • Speed Skate NS welcomed a new club. The new Dartmouth club in turn implemented a program for new Canadians in partnership with Immigrant Services Association of Nova Scotia and worked with Special Olympics to welcome 9 new athletes into the club.
  • Squash NS implemented new bronze-level competitions as part of the Long Term Athlete Development model for the sport. The competitions are designed to increase junior-level participation.

Our Community Sport Development Program continued to have an impact. Multisport projects grew across Nova Scotia with more and more children trying a variety of sports and developing physical literacy skills. Female sport leaders were brought together to develop workshops, lectures and networking opportunities while a gender equity event continued to offer female coach education opportunities. A new sport council was formed in Yarmouth; a newcomer’s sport program was developed in Halifax; and Cape Breton continued to align grassroots sport programs with the principals of the LTAD and Canadian Sport 4 Life.

Working with our members is critical to building sport in Nova Scotia. This year, we had one-on-one conversations with our members and asked them what challenges they face trying to grow their sport. Based on this insight, we refined the funding assessment models and improved awareness of our Community Sport Development Program, which allows members to leverage more opportunities and partnerships.

We joined forces with Hockey Nova Scotia and Soccer Nova Scotia to launch a new advocacy campaign. The Get More From Sport campaign focused on the benefits of multisport play and, by contrast, the perils of early sport specialization. The campaign objective was to increase awareness amongst adults that when kids play more sports they get more out of the experience.

The site was home to videos, toolkits, fact sheets, an interactive quiz, and lists of organizations that support multisport play.

The Get More From Sport campaign far exceeded expectations. We had media coverage across Canada and even internationally. Digital results were outstanding—our videos on Facebook reached 13,500 views (hundreds of thousands more if you include views from other Facebook shares), Twitter had 66,000 and over 1,100 likes on Instagram. Most impressively, because of this awareness campaign, the proportion of Nova Scotia parents who agree that children should specialize in a single sport where they may excel (versus participating in multiple sports) has declined (6% in 2017 versus 14% in 2016).  The campaign continues to generate interest even a year after being launched.

We see ourselves as the support structure for our members who are doing inspiring work every day.

We worked with our members on a day-to-day basis to support them with numerous programs and services, all in an effort to promote sport in this province.

Our traditional sport recognition programs, Cleve’s Source for Sports Athlete of the Month and the Support4Sport Awards, celebrated sporting success and gave us the opportunity to inspire Nova Scotians.

Sport Quarterly remains an important print publication for sharing and celebrating stories around sport. This printed tabloid was shared with Nova Scotians through The Chronicle Herald.